Using Storytelling and Digital Excellence in B2B Communication
In an article first published in Marconomy, Tickaroo's CEO-Digital Excellence Matthew Ulbrich shares some insights on how B2B companies can use storytelling and digital excellence effectively to reach clients.
But what is digital excellence exactly? Ulbrich explains that digital excellence goes way beyond how something looks. Effective B2B storytelling must include content that is not only initially visually captivating, but is also easy and a joy to interact with.
Here are some of our favorite tips from the article:
1. Regardless of how tech-savy your User is (or isn't), they should always be able to use and understand the touch points of your content.
2. The content of the future is not the content of today- this means being able to let go of old strategies, and finding new ways of presenting your stories.
3. Content needs to be more than just relevant and unique, it needs to encourage interaction.
For more tips on how to improve your B2B communication, check out the full German article here.